Saham Bank launches private banking and family office brand for wealthy clients

Saham Bank unveiled a new private banking model on Thursday, called Saham Bank, Private Banking & Family Office, aimed at clients and families with significant assets who need tailored support, the bank said in a statement.

The bank described the new brand as the latest step in its transformation plan, designed to address how its clients manage, grow, structure and pass on their wealth.

Four pillars support the model, according to the statement. Each client is assigned a dedicated private banker who advises them over the long term on decisions concerning their assets.

The unit also draws on specialists in investment strategy, wealth engineering, asset structuring and succession to handle complex cases. Saham Bank said it intends to offer innovative investment products that comply with the regulations in force.

A dedicated mobile application forms the fourth pillar. It gives clients an overall dashboard of their holdings, built-in online stock trading and an assistant powered by artificial intelligence, with further features to be added as client needs evolve.

Beyond managing assets, the bank said the service is meant to preserve wealth, prepare its transfer to heirs and support the projects of younger generations. That theme also runs through the brand’s launch campaign.

“Our ambition is to offer our wealth clients a distinctive experience that meets their high expectations. With Saham Private Banking & Family Office, we combine the strength of a privileged relationship, excellence in advice and innovation to support today’s wealth projects and the ambitions of future generations.”

The statement was attributed to Salima Benhima, director of Saham Bank, Private Banking & Family Office.