Auto Hall targets 10 billion dirhams in revenue by 2030

Auto Hall has unveiled its 2026 to 2030 strategic roadmap, setting a goal of generating more than 10 billion dirhams in revenue by the end of the decade. The Auto Hall plan was presented during an investor conference held in Casablanca, where the group outlined priorities focused on commercial growth, profitability, operational transformation, and market expansion.

Karim Ghellab, Chairman of Auto Hall’s Board of Directors, said the event provided an opportunity to engage with investors, shareholders, analysts, and partners while presenting the group’s performance, preliminary first quarter 2026 results, and long term outlook. He said the board and management team are fully committed to the next stage of development.

The company reported strong progress in 2025. Revenue increased from 5 billion dirhams to 5.9 billion dirhams, reflecting renewed momentum across its activities. The group now aims to surpass 10 billion dirhams in revenue by 2030.

According to Chief Executive Officer Achraf Hajjaji, 2025 marked a major turning point. Auto Hall returned to growth, doubled its earnings, and sold more than 25,000 vehicles during the year. The positive trend continued into the first quarter of 2026, with growth exceeding 30 percent. Hajjaji said the performance demonstrates the resilience of the group’s business model.

As part of its ambitions, the company plans to increase its share of the Moroccan automotive market to 15 percent by 2030 while maintaining sustained revenue growth.

The strategy is built around five main priorities. The first focuses on improving customer experience through expanded digital services and higher satisfaction levels. The second targets operational excellence through process optimization and stronger cost control. The third seeks to enhance profitability and maintain financial discipline.

The remaining pillars center on human capital and corporate responsibility. Auto Hall plans to strengthen employee well-being initiatives while expanding its social and environmental commitments. The company also aims to support the development of more sustainable mobility solutions in Morocco.

To finance the roadmap, Auto Hall has approved a funding plan worth 1.1 billion dirhams. The package includes a capital increase of 500 million dirhams and a bond issuance of 600 million dirhams. Management said the funds will reinforce the group’s financial position and support investments linked to the 2026 to 2030 strategy.

Through this roadmap, Auto Hall seeks to reinforce its position among Morocco’s leading automotive companies as the sector adapts to changing consumer behavior, digital transformation, and the shift toward sustainable mobility.