Regional economy observatory launched to support investment in Béni Mellal-Khénifra

The regional economy observatory has been launched by the Centre Régional d’Investissement Béni Mellal-Khénifra to strengthen data-driven decision making and improve the region’s attractiveness for investors and development stakeholders.

The official launch ceremony took place on July 2 in Béni Mellal and brought together representatives from public institutions, universities, professional organizations, and regional partners.

Developed by the regional investment center, the platform is the result of extensive collaboration involving multiple regional actors. It currently includes more than 30,000 data records covering key demographic, economic, social, and sectoral indicators across the Béni Mellal-Khénifra region. The database is designed to provide reliable and regularly updated information that can support strategic planning, investment analysis, and public policy development.

Speaking during the event, Adil Azmi, Director General of the Centre Régional d’Investissement Béni Mellal-Khénifra, said the initiative aligns with the institution’s mission to advance territorial intelligence and enhance the region’s competitiveness. He also acknowledged the contribution of partner institutions responsible for producing and sharing data, emphasizing the importance of transforming regional information assets into practical tools for investors and decision makers.

A live demonstration showcased the platform’s capabilities, including access to territorial indicators, comparisons between provinces, and sector-specific analysis. Organizers presented the observatory as a resource aimed at improving access to information and supporting evidence-based decisions across public and private sectors.

The event also featured a panel discussion on the role of territorial data in regional development and investment promotion. Participants included representatives from the Wilaya, the Regional Council, the High Commission for Planning, the Confédération Générale des Entreprises du Maroc Béni Mellal-Khénifra, and Sultan Moulay Slimane University.

Panelists stressed the importance of data sharing, institutional cooperation, and effective information governance in supporting territorial development. They highlighted the need for coordinated efforts among public institutions, academic bodies, and economic stakeholders to maximize the value of regional data and strengthen long-term development strategies.