Attijariwafa bank and AMICA join forces to boost automotive competitiveness

Attijariwafa bank and the Moroccan Association for the Automotive Industry and Construction, known as AMICA, have signed a strategic partnership aimed at strengthening support for companies operating in Morocco’s automotive sector. The agreement was concluded during the Automotive Industrial Competitiveness Morocco 2026 exhibition and is designed to combine financial solutions, operational support, and innovation assistance to enhance the performance of the country’s leading export industry.

The partnership agreement was signed in Kenitra by Hind Driouech, executive director in charge of the corporate market at Attijariwafa bank, and Rachid Machou, president of AMICA. The initiative seeks to expand both financial and operational support for businesses across the automotive ecosystem while improving the sector’s overall competitiveness.

Beyond financing, the agreement introduces a range of nonfinancial services. These include training programs, connections with domestic and international partners, and access to the banking group’s business networking platforms, particularly those operating across Africa.

According to the partners, the initiative is expected to strengthen industrial integration, support export growth, and reinforce local value chains. The approach is intended to help automotive companies increase their market reach while improving collaboration throughout the industry.

Through this automotive industry partnership, Attijariwafa bank reaffirmed its commitment to financing the real economy and supporting strategic sectors that contribute to Morocco’s industrial development. AMICA, for its part, aims to facilitate access for its members to tailored financing and business support solutions while enhancing the attractiveness of Morocco’s industrial platform.

Both organizations also intend to support the sector’s transition toward greener production models. Their shared objectives include advancing decarbonization efforts, encouraging technological innovation, and helping manufacturers meet increasingly demanding international standards.

Attijariwafa bank and AMICA believe the cooperation will contribute to industrial ecosystem development, create skilled employment opportunities, and strengthen Morocco’s position as a regional and continental automotive hub. The agreement reflects growing collaboration between the banking sector and industry organizations in support of long-term economic growth.