Pullman Hotels & Resorts launches global campaign to drive brand evolution

Pullman Hotels & Resorts has unveiled a new global advertising campaign designed to reinforce its transformation and strengthen its position within the international premium hospitality sector. The initiative follows the latest edition of Pullman xChange Paris and places human connection at the center of the brand’s strategy. The Pullman global campaign highlights the company’s effort to align its hospitality offering with changing traveler expectations focused on culture, collaboration, and meaningful experiences.

The campaign was introduced after Pullman xChange Paris, the brand’s flagship event that brought together opinion leaders, creatives, and cultural innovators for two days of discussions and immersive experiences. The gathering reflected Pullman’s broader ambition to redefine premium hospitality through cultural engagement and human interaction.

Following its inaugural edition in Dubai, Pullman xChange moved to Paris to examine the factors that drive performance, creativity, and collaboration. Developed in partnership with The House of Beautiful Business, the event aimed to encourage fresh perspectives and foster dialogue across industries.

Hosted across several venues, including Pullman Paris Montparnasse, Pullman Paris Bercy, and the Art Explora artist residences, the event welcomed more than 150 participants from international media organizations, creative industries, and cultural institutions. Speakers included researcher and activist Monika Jiang, systems-thinking expert Laura François, and INSEAD Associate Professor Gianpiero Petriglieri. Discussions focused on leadership, emotional connection, systems thinking, and creative collaboration.

According to Benoît Racle, Global Brand President of Premium Brands at Accor, Pullman has long been shaped by exchange and new perspectives. He said the brand is now expanding that legacy through a combination of storytelling, cultural experiences, and hospitality, creating environments where ideas and human connections can develop naturally.

The new creative platform builds on Pullman’s heritage dating back to 1859. The campaign centers on the idea that every exchange represents a journey. Rather than emphasizing destinations alone, it highlights encounters, conversations, and experiences that create lasting memories for travelers.

Filmed in Dubai and Bangkok, the campaign moves away from traditional hospitality advertising. It focuses instead on the energy generated by cultural interaction, spontaneous exchanges, and collaboration between people from different backgrounds. The concept seeks to position Pullman hotels as spaces where creativity and human engagement intersect.

Natasha Mohammed, Global Brand Vice President for Pullman, said the campaign reflects the belief that meaningful interactions can reshape how people experience the world. She noted that the brand has historically connected cultures, ideas, and communities, and the new initiative builds on that heritage through experiences centered on curiosity and authentic human relationships.

The campaign forms part of a broader strategy to increase Pullman’s cultural relevance across the customer journey. Beyond advertising, the initiative includes social media content, immersive experiences, partnerships, events, and hotel activations designed to bring the brand’s philosophy to life across its global network.

Pullman currently operates more than 150 hotels in over 40 countries and plans more than 60 additional openings. The company expects to surpass 200 hotels and resorts within the next five years, supported by growing demand for premium hospitality experiences that combine comfort, design, and cultural engagement.

Upcoming projects include Pullman Hamilton in New Zealand, Pullman Nanjing Binjiang in China, and Pullman Casa Bouskoura in Morocco. These developments are intended to strengthen the brand’s presence across key international markets while continuing its focus on contemporary hospitality, creative exchange, and design-led experiences.