Pickers Wins Keter France and ESA Digital Acquisition Accounts
Digital acquisition agency Pickers has won the Keter France and ESA accounts, with plans including ChatGPT Ads campaigns, the agency said.
Photo: Payload Space
Pickers, a digital marketing agency focused on customer acquisition, has secured the accounts of Keter France and the École Supérieure d’Assurances (ESA) following two separate competitive pitches.
For Keter, which makes garden furniture, sheds and storage products, the agency will support the growth of the brand’s e-commerce business in France. Its remit covers three areas: paid digital advertising, organic and generative search optimisation (SEO/GEO), and community management.
Pickers said its plan for Keter includes advertising campaigns on ChatGPT Ads, along with work to raise the brand’s visibility on Google and on artificial intelligence assistants. The partnership began in October and is designed to prepare for the 2027 sales season.
ESA, a higher education institution that trains students for careers in insurance, banking and finance, has also handed Pickers all of its digital media spending, as well as its SEO and GEO strategy.
The school aims to make its programmes more visible on search engines and AI assistants while attracting more qualified applications. The account was awarded after a pitch held during the summer of 2026.
