Chatfishing gains momentum as AI reshapes conversations on dating apps

The rise of chatfishing is changing how people communicate on dating apps as more singles rely on artificial intelligence tools such as ChatGPT and Claude to write, edit, or analyze their conversations. The term, introduced by Bloomberg, describes relationships built through messages that do not fully reflect the person behind the screen.

According to a Bloomberg report published on July 20, growing numbers of users on platforms including Tinder, Hinge, and Bumble are turning to large language models to improve their interactions with potential matches. Some use AI to refine the wording of a message or adjust its tone. Others upload entire conversations to understand why an exchange stalled or failed to develop. None of the major dating platforms has introduced specific rules to regulate this practice.

The trend is emerging as dating companies rapidly expand their own use of artificial intelligence. Earlier this year, Tinder introduced AI-powered compatibility assessments, while Bumble launched AI-generated profile suggestions and photo feedback tools. Bumble has also announced plans to replace its signature swipe feature with an AI-driven matchmaking system. Although platforms are embedding AI into their services, users are adopting the technology independently in ways that were not originally anticipated.

The growing use of AI in personal communication reflects wider concerns about authenticity. In June, actress Anne Hathaway said every job applicant she interviewed had sent nearly identical thank-you messages generated by ChatGPT, according to Fortune. She argued that relying on AI for personal communication demonstrated a lack of critical thinking and genuine engagement.

The same concerns are now extending to online dating. Recipients are becoming more aware of the repetitive style often associated with AI-generated messages. A 2025 Bloomberg Intelligence survey found that members of Generation Z were already more uncomfortable than millennials with using AI to write dating profiles or respond to messages, suggesting younger users may place greater value on authentic communication.

Unlike traditional catfishing, where users create false identities through fake photos or fabricated personas, chatfishing occupies a more complex middle ground. The individual behind the profile is real, but the conversation may not entirely represent their own thoughts or writing style.

Dating platforms have invested heavily in AI systems designed to detect fake accounts and online fraud, including Bumble’s Deception Detector. However, no major platform has announced measures to identify or limit AI-generated messages exchanged between genuine users. As artificial intelligence becomes increasingly integrated into everyday communication, the boundary between harmless assistance and deception in online relationships remains unresolved.