Morocco unveils eTrade.ma to accelerate export growth worldwide

Morocco has launched eTrade.ma, a national business to business e commerce platform designed to help exporters connect with international buyers and strengthen their presence in global markets. The initiative forms part of the country’s efforts to advance the digital transformation of foreign trade and expand export opportunities for Moroccan companies.

The platform was unveiled during a ceremony at Mohammed VI Polytechnic University in Benguerir. The event brought together Omar Hejira, Secretary of State in Charge of Foreign Trade, Abdelhadi Sohib, Director General of Mohammed VI Polytechnic University, representatives of Morocco’s export ecosystem, and more than 50 executives from exporting companies.

According to the Ministry of Industry and Trade, eTrade.ma provides Moroccan exporters with an interactive digital marketplace where they can showcase products and establish direct connections with buyers from international markets.

Supporting digital transformation

The ministry described the platform as a key step in the modernization of Morocco’s foreign trade sector. Developed in partnership with Mohammed VI Polytechnic University, the initiative complements measures included in the 2025 to 2027 Foreign Trade Program, particularly those focused on accelerating digitalization.

Authorities said the platform is intended to strengthen the competitiveness of the national economy, support export development, and reinforce Morocco’s role as a regional and continental trade hub.

The initiative is also designed to address obstacles that continue to affect the international expansion of Moroccan businesses, especially very small, small, and medium sized enterprises. These challenges include limited visibility in foreign markets, restricted access to international buyer networks, insufficient use of digital marketing tools, and difficulties in identifying export opportunities.

Targets for exporters

The government aims to integrate nearly 1,000 Moroccan exporting companies into the platform by 2027. According to the ministry, eTrade.ma is expected to contribute more than MAD 15 billion in additional export revenue.

Officials said the objective is to provide exporters with simpler, faster, and more effective access to opportunities in global markets.

Partnerships to strengthen services

The launch ceremony also featured the signing of two partnership agreements intended to enhance the platform’s capabilities.

The first agreement brings together the Secretariat of State in Charge of Foreign Trade, PortNet S.A., the OCP Foundation, and Mohammed VI Polytechnic University. The partnership aims to connect eTrade.ma with Morocco’s national single window for foreign trade procedures.

A second agreement was signed with Barid Al Maghrib Group, Chronopost International Maroc, Mohammed VI Polytechnic University, and the OCP Foundation. The partnership focuses on developing integrated logistics services for exporters using the platform.

The ministry said eTrade.ma will be rolled out gradually, beginning with a pilot phase before expanding to all Moroccan exporting companies.

Officials also highlighted the rapid growth of digital trade worldwide, noting that the global business to business e commerce market is estimated at around $28 trillion in 2026 and is projected to exceed $105 trillion by 2033.