RSE NOW 2026 puts sustainability at the heart of Moroccan business competitiveness

Casablanca is preparing to host the fourth edition of the RSE NOW conference on 15 and 16 July 2026 at the DoubleTree by Hilton Casablanca. Organised by the Club des Dirigeants, it is a major national event dedicated to corporate social responsibility. The conference aims to showcase practical approaches that help organisations build sustainability principles into their strategies.

The event is backed by the Ministry of Industry and Trade, the Ministry Delegate to the Head of Government in charge of Digital Transition and Administrative Reform, and the Ministry of Economic Inclusion, Small Business, Employment and Skills. More than 1,500 participants and over 40 experts and speakers are expected to attend, under the theme “Integrating sustainable performance into business strategy.”

Building a culture of social responsibility across all businesses

The 2026 edition focuses particularly on very small, small and medium-sized enterprises, which make up more than 95 per cent of the national economic fabric. This reflects a growing conviction that sustainable performance is no longer the preserve of large corporations, but a strategic choice open to every business seeking to create added value and strengthen its competitive position.

While international sustainability standards, ESG reporting and environmental and social governance requirements have become familiar to large companies, these concepts remain a challenge for many SMEs. The conference therefore seeks to simplify these mechanisms and turn them into practical, actionable tools, while maintaining scientific rigour and accuracy in the content presented.

Shifting markets make sustainability a competitive necessity

Sustainability requirements are evolving rapidly in both national and international markets, and the expectations of contracting authorities and market-access criteria are increasingly tied to companies’ sustainable performance. In this context, businesses’ ability to adapt to these changes has become a key factor in strengthening their competitiveness, accessing financing and joining value chains at both national and international level.

Against this backdrop, RSE NOW 2026 is focused on providing practical solutions, success stories and hands-on tools to help organisations accelerate their shift towards more sustainable models.

A rich programme aimed at leaders and decision-makers

The conference opens on 15 July at 3 p.m. in the presence of Minister of Industry and Trade Ryad Mezzour, Minister Delegate in charge of Digital Transition and Administrative Reform Amal El Fallah Seghrouchni, and Minister of Economic Inclusion, Small Business, Employment and Skills Younes Sekkouri, alongside a number of institutional and economic stakeholders and partners.

The programme includes an opening address by Dr Tarik Essaid, specialised training sessions on sustainability reporting in line with ESG, GRI and ISO 26000 standards, and practical workshops for very small, small and medium-sized enterprises.

It also features seven thematic sessions and hands-on workshops, the RSE NOW Awards, the TechTalents 2026 competition, and the signing of a collective commitment charter to build a more responsible, inclusive and competitive economy.

Club des Dirigeants promotes a culture of leadership and transformation

The Club des Dirigeants was founded on 6 April 2018 as a non-profit association bringing together more than 8,000 leaders and executives. Its activities cover all regions of the Kingdom, and it also has a presence in 32 countries. The club works to encourage the exchange of expertise, develop skills, support innovation, accelerate digital transformation and embed the principles of social responsibility, guided by the values of commitment, solidarity and fairness.

Driss Ed-Drif, founding president of the Club des Dirigeants, said RSE NOW 2026 marks a new stage of maturity, noting that the focus has shifted from theoretical discourse to practical application, and from merely adopting standards to implementing practices on the ground, with support now extended to very small, small and medium-sized enterprises. He added that sustainable performance has today become an essential condition for ensuring business continuity and strengthening organisations’ competitiveness.

The organisers have invited companies, institutions and bodies wishing to take part, form partnerships or present their projects to register via the event’s dedicated platform.