Sotherma launches Bubble Up in Morocco with a summer campaign
Sotherma has expanded its brand portfolio in Morocco with the launch of Bubble Up, a new carbonated drink positioned around...
marketing
Larch marketing campaign turns Egyptian cake into viral phenomenon
Larch marketing campaign has transformed a chocolate-filled pastry into one of Egypt’s most talked-about consumer products. The brand’s rise was...
Lotto launches global football campaign ahead of summer 2026 showcase
As the world's biggest football event of summer 2026 approaches, Legends Begin with LOTTO becomes the centerpiece of a new...
Allwyn launches Powerball in the UK with nationwide marketing campaign
Allwyn has launched Powerball UK with one of the largest marketing campaigns in the history of the British National Lottery....
African Cristal Festival returns to Casablanca with new media awards
The African Cristal Festival 2026 will bring together communication professionals, creative talents, brands and media experts in Casablanca on October...
Morocco tourism campaign lights up Las Vegas Sphere ahead of World Cup 2026
Morocco tourism campaign lights up Sphere Las Vegas display ahead of World Cup 2026. The Office National Marocain du Tourisme...
