Mehdi Qalbi takes the helm of CDM Salaf as Crédit du Maroc strengthens consumer finance strategy

The appointment comes at a time when consumer financing continues to gain momentum across the Kingdom, driven by evolving customer expectations, increased demand for flexible financing solutions, and the rapid digitalization of banking services. By entrusting the leadership of CDM Salaf to Mehdi Qalbi, Crédit du Maroc signals its intention to further strengthen the management and development of one of its key business lines.

Consumer credit remains a significant growth segment within Morocco’s financial sector. Households are increasingly seeking financing options tailored to a wide range of needs, including personal projects, household equipment, education expenses, and mobility-related purchases. Financial institutions are responding by expanding their product offerings while enhancing customer experience through digital channels and personalized services.

Against this backdrop, CDM Salaf occupies a central position within Crédit du Maroc’s retail banking strategy. The subsidiary plays a crucial role in supporting individual customers by providing financing solutions designed to meet changing consumption patterns and financial requirements.

The arrival of Mehdi Qalbi is expected to support the continued evolution of CDM Salaf’s offerings and strengthen its ability to address a market characterized by growing competition and increasingly sophisticated customer demands. The focus is likely to remain on innovation, proximity to clients, operational efficiency, and the development of financing products aligned with new consumer behaviors.

The Moroccan banking sector has undergone significant transformation in recent years. Digital banking platforms, online credit applications, and faster approval processes have reshaped customer expectations. Financial institutions are therefore investing heavily in technology and customer-centric approaches to maintain competitiveness and improve service delivery.

Within this environment, Crédit du Maroc continues to pursue a strategy centered on strengthening its retail banking activities and enhancing the quality of its financial services. The appointment of a dedicated leader for CDM Salaf reflects the group’s ambition to consolidate its presence in consumer finance while adapting to the structural changes affecting the sector.

As consumer financing continues to evolve, CDM Salaf is expected to remain a key growth driver for Crédit du Maroc. Under Mehdi Qalbi’s leadership, the business unit will play an important role in supporting the group’s ambitions and responding to the financing needs of Moroccan households in an increasingly dynamic market.