AtlantaSanad expands quality standards with new ISO 9001 certifications

AtlantaSanad Assurance has strengthened its commitment to operational excellence after securing NM ISO 9001:2015 certification for its Health Insurance, Motor Insurance, and Claims Management activities, marking a new milestone in the company’s long-term quality strategy.

Announced in Casablanca on June 24, 2026, the achievement comes alongside the successful renewal of ISO 9001 certification for Life Insurance, Bancassurance, and Micro-Insurance operations. Together, these certifications reinforce the insurer’s efforts to standardize processes, improve customer satisfaction, and enhance operational performance across multiple business lines.

The certification was awarded by VERITAS, an independent certification body, following an assessment of the company’s quality management system and compliance with internationally recognized standards. The recognition confirms that AtlantaSanad’s internal processes meet stringent requirements related to service quality, transparency, efficiency, and continuous improvement.

According to Jalal Benchekroun, Deputy Chief Executive Officer of AtlantaSanad, the certification reflects a strategic commitment to raising quality standards while ensuring rigorous governance across the company’s operations.

The recognition also highlights the insurer’s broader ambition to strengthen trust among policyholders, business partners, and stakeholders at a time when customer expectations continue to evolve rapidly across the insurance sector.

Nadia Benjelloun, Director of Strategy and Operational Excellence, described the achievement as the result of sustained efforts to structure, optimize, and continuously improve operational processes. She emphasized that the company intends to expand this quality-driven approach to additional business activities in the future.

Digital transformation at the heart of customer experience

The certification forms part of a wider transformation program focused on innovation, digitalization, and customer-centric service delivery.

Across the insurance industry, digital engagement has become a key competitive differentiator. Customers increasingly expect fast, accessible, and seamless interactions regardless of the channel they use. AtlantaSanad has responded to these trends by expanding its digital ecosystem through a multi-channel strategy designed to create a consistent customer experience.

Recent developments include enhancements to the company’s mobile application and WhatsApp platform, enabling policyholders to access a growing range of services remotely.

Customers can request automobile insurance quotations, locate the nearest insurance agent, and access health insurance services directly from their digital devices. The platform also allows users to monitor reimbursement claims, review service histories, consult settlement statements and related correspondence, update personal information, submit complaints, and download administrative documents.

This digital expansion reflects a broader shift within Morocco’s financial services sector, where insurers are investing heavily in customer self-service tools to improve accessibility while reducing processing times.

Artificial intelligence takes a larger role

One of AtlantaSanad’s most visible innovation initiatives is ASSIA, presented as the first artificial intelligence-powered conversational solution in Morocco’s insurance sector.

Available around the clock, the virtual assistant helps customers and website visitors navigate procedures, access information, and identify relevant insurance products and services.

The deployment of AI-driven customer support tools mirrors a growing international trend in insurance, where companies are increasingly relying on intelligent assistants to enhance responsiveness, reduce waiting times, and improve user engagement.

By combining automation with customer service, AtlantaSanad aims to simplify interactions while ensuring greater accessibility for policyholders seeking information or assistance outside traditional business hours.

Accelerating claims management

Beyond customer support, the company continues to invest in solutions that streamline claims processing.

Its remote vehicle assessment service remains available nationwide every day until 10 p.m., allowing policyholders to receive rapid evaluations directly at the accident location.

For material motor claims below MAD 10,000, customers can receive a compensation proposal within one hour following the assessment process. This accelerated approach addresses one of the most important customer expectations in motor insurance: speed of settlement.

AtlantaSanad has also expanded reimbursement accessibility through a partnership with Cash Plus, allowing customers to collect compensation through more than 5,000 payment points across Morocco.

Quality as a competitive advantage

The latest certifications underline a broader strategic direction in which quality management, digital innovation, and customer experience are increasingly interconnected.

As competition intensifies within the insurance market, companies are under pressure to deliver not only reliable coverage but also efficient service, transparent communication, and simplified customer journeys.

AtlantaSanad’s investment in certified quality systems, artificial intelligence solutions, digital platforms, and accelerated claims management demonstrates how insurers are seeking to differentiate themselves beyond traditional insurance products.

Looking ahead

The company has indicated that it will continue investing in innovation, digital transformation, and service enhancement initiatives aimed at delivering a more personalized and accessible customer experience.

By extending internationally recognized quality standards to additional business areas while expanding its digital capabilities, AtlantaSanad is positioning operational excellence as a core driver of customer value and long-term growth.