Inwi launches The Next Ad to empower Morocco’s young advertising creators

Inwi has unveiled The Next Ad, a nationwide competition inviting young Moroccans aged 18 to 30 to create the company’s next advertising campaign. The initiative marks the first time a Moroccan telecommunications operator has opened its brand communication to its own community, allowing participants to develop and publish original advertisements for the company across social media.

Running throughout the summer of 2026, the competition asks participants to produce advertising content promoting Inwi and its offers before sharing it on their personal social media accounts while tagging the brand. The campaign aims to identify emerging creative talent while giving young creators direct exposure through digital platforms that have become central to modern advertising.

Selected participants will also receive guidance from well-known content creators during the competition. Their advice is intended to help contestants refine their ideas and strengthen the quality of their productions before the selection process advances.

Twelve finalists will be chosen to attend an immersive Bootcamp focused on advertising and communication. The program will feature masterclasses, practical workshops, and one-on-one mentoring sessions with industry professionals, giving participants insight into the creative and strategic processes behind professional advertising campaigns.

Following the Bootcamp, finalists will finalize their projects before presenting them to the public. Their campaigns will be published online and opened to public voting ahead of the competition’s final stage.

The winners will be announced during a finale in Casablanca, where a jury of communication and advertising professionals will select three winning projects. Rather than offering only financial rewards, Inwi will award the winners collaboration contracts, allowing them to contribute to future communication projects for the company.

A separate Public Choice Award will recognize the campaign receiving the highest number of online votes. The winner of this category will receive a content creation kit designed to support future creative projects.

Through The Next Ad, Inwi reinforces its positioning as a brand focused on youth engagement and talent development. The initiative also reflects broader changes in brand communication, where audiences increasingly participate in creating campaigns rather than simply consuming them.

The competition aligns with Inwi’s “Sir B3id” brand platform, which encourages young people to push beyond established limits, express their creativity, and turn ambitious ideas into tangible opportunities. By combining social media, professional mentoring, and real business opportunities, the operator seeks to create a bridge between emerging creators and Morocco’s advertising industry.