{"id":8989,"date":"2026-11-01T18:25:27","date_gmt":"2026-11-01T18:25:27","guid":{"rendered":"https:\/\/zawaya24.com\/ar\/pickers-keter-france-esa-acquisition-0111\/"},"modified":"2026-11-01T18:25:33","modified_gmt":"2026-11-01T18:25:33","slug":"pickers-keter-france-esa-acquisition-0111","status":"publish","type":"post","link":"https:\/\/zawaya24.com\/en\/pickers-keter-france-esa-acquisition-0111\/","title":{"rendered":"Pickers Wins Keter France and ESA Digital Acquisition Accounts"},"content":{"rendered":"

Pickers, a digital marketing agency focused on customer acquisition, has secured the accounts of Keter France and the \u00c9cole Sup\u00e9rieure d’Assurances (ESA) following two separate competitive pitches.<\/p>\n

For Keter, which makes garden furniture, sheds and storage products, the agency will support the growth of the brand’s e-commerce business in France. Its remit covers three areas: paid digital advertising, organic and generative search optimisation (SEO\/GEO), and community management.<\/p>\n

Pickers said its plan for Keter includes advertising campaigns on ChatGPT Ads, along with work to raise the brand’s visibility on Google and on artificial intelligence assistants<\/a>. The partnership began in October and is designed to prepare for the 2027 sales season.<\/p>\n

ESA, a higher education institution<\/a> that trains students for careers in insurance, banking and finance, has also handed Pickers all of its digital media spending, as well as its SEO and GEO strategy.<\/p>\n

The school aims to make its programmes more visible on search engines and AI assistants while attracting more qualified applications. The account was awarded after a pitch held during the summer of 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"

Digital acquisition agency Pickers has won the Keter France and ESA accounts, with plans including ChatGPT Ads campaigns, the agency said.<\/p>\n","protected":false},"author":10,"featured_media":8988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5566],"tags":[6392,6391],"class_list":["post-8989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-ecole-superieure-assurances","tag-keter-france"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t