A\u00efn Soltane has strengthened its involvement in Moroccan women\u2019s football through a partnership with Sanaa Mssoudy, the Moroccan international and AS FAR forward. The agreement comes after a high-profile period for the player, who stood out during the 2026 Women\u2019s Africa Cup of Nations in Morocco.<\/p>\n
The partnership goes beyond traditional sports sponsorship. A\u00efn Soltane, a brand of Eaux Min\u00e9rales Al Karama, says it wants to highlight athletes whose careers reflect determination, commitment and ambition. The brand presents Mssoudy as an example of the progress made by Moroccan women\u2019s football.<\/p>\n
Mssoudy has built a strong profile with AS FAR and the Moroccan national team. Her role as a forward has placed her among the recognised players in the national women\u2019s game. Her recent performances have also increased her visibility among Moroccan sports audiences.<\/p>\n
A\u00efn Soltane is positioning the agreement as part of a broader commitment to women\u2019s sport. The brand says it wants to support greater recognition of female athletes and challenge perceptions that can limit the visibility given to women\u2019s sporting performances.<\/p>\n
The partnership therefore gives the campaign a dimension beyond brand exposure. By associating itself with Mssoudy, A\u00efn Soltane links its communication to performance, confidence and equal recognition in sport.<\/p>\n
The timing of the announcement follows Mssoudy\u2019s performance at the 2026 Women\u2019s Africa Cup of Nations. On July 30, she scored Morocco\u2019s winning goal against Algeria and was named player of the match by the CAF technical committee.<\/p>\n
Her record with AS FAR also strengthens her profile. She has helped the club win several Moroccan league titles and Throne Cups. She has also contributed to AS FAR\u2019s successes in the CAF Women\u2019s Champions League, including its victories in 2022 and 2025.<\/p>\n
Her record gives the partnership a sporting dimension based on sustained performance rather than a one-off campaign. For a brand seeking to support women\u2019s sport, Mssoudy offers an established national profile and a record of success at club and international level.<\/p>\n
A\u00efn Soltane has also chosen the slogan \u201cBnatna kay7emrou lina l\u2019wejh\u201d for the collaboration. The expression places the campaign within a Moroccan cultural context while presenting the achievements of female athletes as a source of collective pride.<\/p>\n
The partnership comes as the performances of Morocco\u2019s women\u2019s national team continue to attract growing attention at home and across Africa. Mssoudy\u2019s association with A\u00efn Soltane adds a commercial dimension to that wider momentum around women\u2019s football in Morocco.<\/p>\n","protected":false},"excerpt":{"rendered":"
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