OPPO is strengthening its focus on the Gen Z market in Morocco with the launch of the Reno16 series. The company aims to position the range as a smartphone built around creativity, productivity, artificial intelligence and content creation.<\/p>\n
Saad Boukacem, Brand Manager at OPPO, said the company wants to make OPPO Gen Z Morocco a central part of its long-term strategy. The Reno16 is presented as a device designed to support young consumers across academic, professional and personal activities.<\/p>\n
Artificial intelligence is a key part of the product strategy. Features such as AI Remix Collage and AI Mind Space are designed to address different daily needs. AI Remix Collage focuses on visual creation and content production for social platforms. AI Mind Space supports users in organising ideas, courses and personal or university projects.<\/p>\n
OPPO plans to connect these features with practical experiences rather than limiting them to product demonstrations. The company intends to use creative challenges and immersive activities to encourage young consumers to integrate the technology into their daily routines.<\/p>\n
The strategy also places content creators and students at the centre of the brand’s communication. OPPO plans to develop Campus Camps in schools and universities and use user-generated content festivals to give young creators a platform to showcase their work.<\/p>\n
The company will also continue the #ShotonOPPO photography competition. The initiative is intended to give emerging photographers an opportunity to present their work to a wider audience.<\/p>\n
Student key opinion consumers will form another part of the strategy. OPPO plans to work with student KOCs who can communicate with their own communities and represent the brand through direct and local engagement.<\/p>\n
Fan Meetups will complement these initiatives. The events are intended to create direct contact between OPPO and its community while encouraging participants to co-create content and experience the brand outside traditional advertising formats.<\/p>\n
OPPO also plans to combine digital campaigns with physical activations. Its approach includes outdoor advertising on buses in major urban areas and the OPPO Van, a mobile platform designed to bring product demonstrations and brand experiences closer to consumers.<\/p>\n
The company says its broader objective is to build a community around young consumers rather than rely only on product promotion. Students and creators are expected to play a central role in this approach.<\/p>\n
For the coming years, OPPO intends to strengthen the Reno series among young Moroccan consumers and expand its presence through mobile and event-based activities across the country. The company also plans to continue integrating artificial intelligence and productivity features into its products while adapting its communication to local culture and trends.<\/p>\n","protected":false},"excerpt":{"rendered":"
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