Sotherma has expanded its brand portfolio in Morocco with the launch of Bubble Up, a new carbonated drink positioned around a colorful, energetic and distinctly summer-focused brand identity. The Bubble Up Morocco launch is supported by a communication campaign designed to establish more than a new product and build a recognizable brand universe.<\/p>\n
The campaign seeks to turn summer into a lasting state of mind for consumers. Its creative approach relies on strong visual codes and an identity built around color, conviviality and energy.<\/p>\n
With Bubble Up, Sotherma is introducing a proposition designed to stand out through a bold and lively identity. The brand aims to build a connection with Moroccan consumers through an environment associated with freshness, social interaction and the energy of summer.<\/p>\n
The launch includes a communication strategy covering several areas. These include strategic planning, social media management and the operational deployment of the campaign.<\/p>\n
The objective is to generate visibility for the new brand and encourage consumers to quickly recognize and engage with its visual identity.<\/p>\n
Casablanca plays a central role in the campaign. Bubble Up has taken over urban spaces through LED displays and tramway branding, giving the launch a strong presence across the economic capital.<\/p>\n
The urban campaign places the brand directly within the daily environment of Casablanca residents. The tramway serves as a major communication platform, turning everyday journeys into opportunities for consumers to encounter Bubble Up.<\/p>\n
The use of highly visible urban media also supports the brand’s awareness strategy. By placing its visual codes across prominent locations, Sotherma is seeking to establish recognition quickly and create multiple points of contact with consumers.<\/p>\n
Bubble Up’s creative platform is built around the idea of a “summer state of mind”. The concept is intended to move beyond the traditional limits of the summer season and associate the brand with a feeling of freshness and lightness throughout the year.<\/p>\n
This positioning allows the launch to move beyond a conventional seasonal campaign. The objective is to create a brand universe that can continue to develop through different communication channels and consumer touchpoints.<\/p>\n
The campaign combines digital communication, community management and urban advertising. These elements are designed to maintain consistency across the different platforms used to introduce Bubble Up to the Moroccan market.<\/p>\n
Maya Agency supported Sotherma in defining the strategy and deploying the Bubble Up campaign. The collaboration reflects the role of coordinated brand communication in launching new products in the beverage sector.<\/p>\n
For Bubble Up, the next challenge will be to turn the initial visibility generated by the campaign into lasting brand awareness and gradually establish the product within consumption habits in Morocco.<\/p>\n
Through its campaign, Sotherma is giving Bubble Up a highly visible entry into the Moroccan market. The investment in urban media in Casablanca reflects the company’s intention to build brand recognition quickly while establishing freshness and summer energy as central elements of its communication territory.<\/p>\n","protected":false},"excerpt":{"rendered":"
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