{"id":4380,"date":"2026-07-29T11:50:47","date_gmt":"2026-07-29T10:50:47","guid":{"rendered":"https:\/\/zawaya24.com\/en\/?p=4380"},"modified":"2026-07-29T11:50:47","modified_gmt":"2026-07-29T10:50:47","slug":"infobip-and-orange-maroc-expand-smart-message-plus-for-omnichannel-engagement","status":"publish","type":"post","link":"https:\/\/zawaya24.com\/en\/infobip-and-orange-maroc-expand-smart-message-plus-for-omnichannel-engagement\/","title":{"rendered":"Infobip and Orange Maroc expand Smart Message Plus for omnichannel engagement"},"content":{"rendered":"<p dir=\"ltr\" data-start=\"102\" data-end=\"358\">Infobip and Orange Maroc have strengthened their partnership with the launch of <strong data-start=\"182\" data-end=\"204\">Smart Message Plus<\/strong>, an upgraded version of Orange Maroc&#8217;s Smart Message solution designed to help businesses improve customer engagement through omnichannel communications.<\/p>\n<p dir=\"ltr\" data-start=\"360\" data-end=\"699\">Built on Infobip&#8217;s CPaaS and SaaS technologies, Smart Message Plus expands Orange Maroc&#8217;s existing offering by integrating additional digital channels, including WhatsApp, email, and social media. The platform enables companies to manage customer interactions from a single interface, simplifying communication across multiple touchpoints.<\/p>\n<p dir=\"ltr\" data-start=\"701\" data-end=\"1003\">The new solution responds to growing demand for personalized, responsive, and consistent customer experiences. Businesses can automate communications, create seamless customer journeys, and engage clients through their preferred digital channels while maintaining centralized control over interactions.<\/p>\n<p dir=\"ltr\" data-start=\"1005\" data-end=\"1321\">The collaboration combines Orange Maroc&#8217;s expertise in the Moroccan market and its experience delivering digital services to businesses with Infobip&#8217;s cloud communication platform. The companies aim to support organizations seeking to modernize customer relationship management and accelerate digital transformation.<\/p>\n<p dir=\"ltr\" data-start=\"1323\" data-end=\"1627\">Smart Message Plus targets organizations across several industries, including banking and financial services, retail, healthcare, and education. Its use cases include transactional notifications, personalized marketing campaigns, order tracking, automated reminders, and real-time customer conversations.<\/p>\n<p dir=\"ltr\" data-start=\"1629\" data-end=\"1919\">Mohamed Bennis, B2B Sales Director at Orange Maroc, said the company&#8217;s objective is to support businesses beyond connectivity by providing communication tools that centralize, automate, and orchestrate customer interactions across digital channels to deliver a smoother customer experience.<\/p>\n<p dir=\"ltr\" data-start=\"1921\" data-end=\"2263\">Matija Ra\u017eem, Chief Commercial Telecom Officer at Infobip, said the expanded partnership combines Orange Maroc&#8217;s strong market presence with Infobip&#8217;s omnichannel CPaaS and SaaS capabilities to help businesses centralize interactions, automate customer engagement, and provide consistent experiences across widely used communication channels.<\/p>\n<p dir=\"ltr\" data-start=\"2265\" data-end=\"2591\">Beyond adding new communication channels, Smart Message Plus also introduces advanced automation, personalized interactions, and artificial intelligence capabilities through Infobip&#8217;s platform. These features are intended to help companies build smarter customer journeys while improving operational efficiency and engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Infobip and Orange Maroc have strengthened their partnership with the launch of Smart Message Plus,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[4240,699,4239],"class_list":["post-4380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-customer-engagement","tag-digital-transformation","tag-omnichannel"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/posts\/4380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/comments?post=4380"}],"version-history":[{"count":1,"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/posts\/4380\/revisions"}],"predecessor-version":[{"id":4381,"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/posts\/4380\/revisions\/4381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/media\/4378"}],"wp:attachment":[{"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/media?parent=4380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/categories?post=4380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/tags?post=4380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}