{"id":1320,"date":"2026-06-24T13:51:47","date_gmt":"2026-06-24T12:51:47","guid":{"rendered":"https:\/\/zawaya24.com\/en\/?p=1320"},"modified":"2026-06-24T14:06:35","modified_gmt":"2026-06-24T13:06:35","slug":"serenity-introduces-personalized-video-messaging-to-redefine-wellness-gifting","status":"publish","type":"post","link":"https:\/\/zawaya24.com\/en\/serenity-introduces-personalized-video-messaging-to-redefine-wellness-gifting\/","title":{"rendered":"Serenity introduces personalized video messaging to redefine wellness gifting"},"content":{"rendered":"

Serenity \u2013 The Art of Well Being<\/a>, part of United Hospitality Management<\/span><\/span>, has launched a new personalised video messaging feature across its gifting ecosystem. The update allows guests to attach a recorded message to spa treatments, wellness experiences and retail gifts, accessible to recipients through a QR code embedded in each voucher or product package.<\/p>\n

The initiative reflects a broader shift in luxury hospitality, where emotional value is becoming as important as physical experience. The rollout comes at a time when wellness tourism continues to expand globally, driven by consumer demand for meaningful, experience based consumption rather than material gifting.<\/p>\n

In the United Arab Emirates, where Serenity operates a flagship destination at Fairmont The Palm Dubai<\/span><\/span>, wellness gifting has become increasingly embedded in both corporate and personal culture. Industry estimates cited by the brand indicate that the UAE wellness sector has expanded by around 300 percent over the past decade, supported by rising demand for spa experiences, preventive health services and lifestyle focused travel.<\/p>\n

The new feature aims to bridge digital convenience with emotional intimacy. Customers purchasing a gift can now record a short video expressing intention, sentiment or celebration. The recipient then scans a QR code to view the message before or during their wellness experience. The system extends the traditional role of handwritten notes into a multimedia format aligned with contemporary digital behaviour.<\/p>\n

Maria D\u2019Orey, global director of Serenity, said gifting has shifted toward experiences that carry emotional meaning and long term value. She highlighted that wellness experiences already function as personal investments in wellbeing, and that the addition of video messaging strengthens the emotional dimension of the exchange.<\/p>\n

The brand notes that gifting behaviour among its clients has evolved toward milestone driven purchases, including birthdays, anniversaries and professional achievements. This aligns with wider hospitality trends in which consumers prioritise experiential luxury over physical goods, particularly in urban markets across the Gulf and Europe.<\/p>\n

Serenity \u2013 The Art of Well Being<\/span><\/span> operates across multiple international destinations, including resorts in Portugal and the United Arab Emirates. Its portfolio includes spa and wellness concepts embedded within luxury hotels and resorts, reflecting a hybrid model that combines hospitality, health and lifestyle services.<\/p>\n

The integration of personalised video messaging also reflects a growing reliance on digital tools within the wellness industry. QR based systems have become standard across hospitality services, but their use in emotional gifting represents a newer phase of innovation. Industry observers note that brands are increasingly using technology not only for operational efficiency but also to enhance human connection.<\/p>\n

Serenity\u2019s expansion strategy is supported by its parent company United Hospitality Management<\/span><\/span><\/a>, which manages a portfolio of international hotel and lifestyle assets. The group operates across Europe, the Middle East, India and the United States, with a focus on luxury hospitality development and branded experiences.<\/p>\n

The new gifting feature is now available across participating Serenity locations, including resorts in Lisbon, Cascais and Dubai. Customers can access the service at point of purchase, with digital integration designed to remain simple and accessible across different guest profiles.<\/p>\n

Wellness sector analysts point to a broader convergence between hospitality and emotional wellbeing. As consumers seek experiences that deliver both relaxation and meaning, brands are under pressure to design services that extend beyond traditional spa offerings. Digital personalisation is emerging as a key differentiator in this competitive landscape.<\/p>\n

Serenity\u2019s move positions it within a growing segment of luxury wellness providers experimenting with hybrid physical digital experiences. The company frames the initiative as part of a longer term strategy to deepen guest engagement across the full lifecycle of a wellness journey, from purchase to experience and post visit memory.<\/p>\n

From wellness gift to emotional experience economy<\/h3>\n

The introduction of video messaging signals a broader transformation in how wellness is positioned within luxury consumption. The act of gifting is no longer limited to service access. It now includes narrative, intention and digital expression. In this context, Serenity\u2019s latest feature reflects a wider industry move toward emotionally layered hospitality experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"

Serenity \u2013 The Art of Well Being, part of United Hospitality Management, has launched a…<\/p>\n","protected":false},"author":1,"featured_media":1322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[1015,1016,831,1014,1017,1013],"class_list":["post-1320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bien-etre","tag-digital-innovation","tag-gifting","tag-hospitality","tag-luxury-travel","tag-spa-industry","tag-wellness"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/posts\/1320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/comments?post=1320"}],"version-history":[{"count":1,"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/posts\/1320\/revisions"}],"predecessor-version":[{"id":1323,"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/posts\/1320\/revisions\/1323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/media\/1322"}],"wp:attachment":[{"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/media?parent=1320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/categories?post=1320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zawaya24.com\/en\/wp-json\/wp\/v2\/tags?post=1320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}