Aïn Soltane partners with Sanaa Mssoudy to support women’s football

Aïn Soltane has strengthened its involvement in Moroccan women’s football through a partnership with Sanaa Mssoudy, the Moroccan international and AS FAR forward. The agreement comes after a high-profile period for the player, who stood out during the 2026 Women’s Africa Cup of Nations in Morocco.

The partnership goes beyond traditional sports sponsorship. Aïn Soltane, a brand of Eaux Minérales Al Karama, says it wants to highlight athletes whose careers reflect determination, commitment and ambition. The brand presents Mssoudy as an example of the progress made by Moroccan women’s football.

Mssoudy has built a strong profile with AS FAR and the Moroccan national team. Her role as a forward has placed her among the recognised players in the national women’s game. Her recent performances have also increased her visibility among Moroccan sports audiences.

A partnership focused on recognition and equality

Aïn Soltane is positioning the agreement as part of a broader commitment to women’s sport. The brand says it wants to support greater recognition of female athletes and challenge perceptions that can limit the visibility given to women’s sporting performances.

The partnership therefore gives the campaign a dimension beyond brand exposure. By associating itself with Mssoudy, Aïn Soltane links its communication to performance, confidence and equal recognition in sport.

Mssoudy enters the partnership after a strong tournament

The timing of the announcement follows Mssoudy’s performance at the 2026 Women’s Africa Cup of Nations. On July 30, she scored Morocco’s winning goal against Algeria and was named player of the match by the CAF technical committee.

Her record with AS FAR also strengthens her profile. She has helped the club win several Moroccan league titles and Throne Cups. She has also contributed to AS FAR’s successes in the CAF Women’s Champions League, including its victories in 2022 and 2025.

Her record gives the partnership a sporting dimension based on sustained performance rather than a one-off campaign. For a brand seeking to support women’s sport, Mssoudy offers an established national profile and a record of success at club and international level.

Aïn Soltane has also chosen the slogan “Bnatna kay7emrou lina l’wejh” for the collaboration. The expression places the campaign within a Moroccan cultural context while presenting the achievements of female athletes as a source of collective pride.

The partnership comes as the performances of Morocco’s women’s national team continue to attract growing attention at home and across Africa. Mssoudy’s association with Aïn Soltane adds a commercial dimension to that wider momentum around women’s football in Morocco.