Morocco launches national logistics support tour for SMEs
Morocco has launched a nationwide campaign to strengthen the competitiveness of small and medium sized enterprises operating in the logistics and transport sectors through a new support initiative focused on supply chain development. The first stop of the “PME Supply Chain” program took place in Casablanca on May 14 as part of a broader effort led by Agence Marocaine de Développement de la Logistique and Maroc PME to modernize the country’s logistics ecosystem and improve the operational capacity of local companies.
The program aims to help Moroccan SMEs improve efficiency, reduce operational constraints and strengthen their integration into domestic and international value chains. Officials said the initiative is designed for companies active in logistics, freight transport and supply chain services, sectors considered critical to Morocco’s industrial expansion and export ambitions. The launch event gathered institutional stakeholders, logistics specialists and company representatives seeking greater access to technical and operational support.
The Casablanca meeting was led by Ghassane El Machrafi and Anouar Alaoui Ismaili. The event was held alongside LOGISMED 2026, one of Morocco’s major logistics and transport trade gatherings. Organizers described the first session as the starting point of a regional roadshow intended to bring the program closer to businesses operating across different parts of the country.
The national tour is expected to focus on raising awareness among SMEs about the practical mechanisms for joining the program and accessing support tools. Officials said the campaign will also encourage stronger regional coordination between public institutions and private operators involved in logistics and supply chain activities. Companies participating in future sessions will receive information on eligibility procedures, operational assistance and opportunities to improve supply chain management standards.
The initiative forms part of a broader territorial development strategy aimed at aligning public policy with the needs of local economic actors. Moroccan authorities have increasingly identified logistics performance as a key factor in industrial competitiveness, export growth and regional economic integration. Improving transport efficiency and supply chain resilience has also become more important as global trade disruptions continue to pressure businesses worldwide.
Morocco has invested heavily in logistics infrastructure over the past decade, including industrial zones, transport corridors and port expansion projects linked to export industries such as automotive manufacturing, agriculture and textiles. Policymakers view SME integration into structured supply chains as essential for strengthening local production capacity and increasing the competitiveness of Moroccan companies in regional and international markets.
The PME Supply Chain program is also expected to support the structural transformation of Morocco’s SME ecosystem by encouraging companies to adopt more efficient operational practices and stronger coordination with larger industrial networks. Officials believe the regional approach will help address disparities in access to institutional support while increasing participation from businesses outside major economic centers.
The logistics and transport sectors remain central to Morocco’s economic planning strategy as the country seeks to position itself as a regional industrial and trade hub connecting Europe, Africa and the Middle East. By expanding technical support programs for SMEs, authorities hope to strengthen supply chain reliability, improve business productivity and create stronger integration between local enterprises and global trade flows.
